Chapter 13
Anyway, now we can provide a worthy compet.i.tor in the market. As artisans in the bazaars still sell dried fruit that do not comply with the rules of the world market in unsuitable packaging. They will go for the domestic market, but for the world they will obviously be substandard. Yes, and sometimes in them there are stones or sh.e.l.ls from nuts. Local buyers only grind or curse a couple of times, if they do not break a tooth or a crown, and then again after some time will buy this product. Foreigners are not such m.a.s.o.c.h.i.s.ts, once having received a sub-standard product, they will reject the entire batch, take fines for physical and moral damage of tens if not hundreds of thousands of dollars and ban their entry to the market forever harmful to their health. Companies that produce goods in the package, while using industrial equipment, which spoils the dried fruit, as they cease to be organic food, since their processing uses chemicals and not natural. And if a jar of dry apricots weighing 450 grams if it were natural, it would cost $ 5, then it costs only 2.
So quite beautiful boxes, with a delicate national pattern, gold embossed on a turquoise background. And the numbers - indicating the type of dry fruits, berries, nuts, marshmallows. On the back of the box with the indication of useful properties, contraindications, the number of calories, the basic recipes of preparation, the content of proteins, sugars and carbohydrates.
Dara remembered India, namely, the bright city, Dun, wonderful Indian sweets were sold there, although the packaging in those times left much to be desired. But not all at once. True, until you get to this city, on the way you had to drive to twenty checkpoints with machine guns and checks. But in those days in India was restless.
Interestingly, in the capital they sold leafy Indian black tea, and Dara confidently thought that in India, all citizens drink just such tea. However, he was surprised to learn that most people in India drank the tea dust of the Taj Mahal company, and leaf tea was only in the capital, where it was sold at a special market. As well as in Sri Lanka, in the capital of Dara, quietly bought elite, export, black Ceylon tea, when he asked his friend Sunil to bring him a can of tea from Sri Lanka, he was surprised by its lower quality. Well, it was he who then only realized that tea in the domestic market was less elite than the one that was exported. Everywhere there are subtleties of being.
In India, the sweets were very tasty, especially in Paltan Bazaar, there was a good European baking shop. The price for a cake was 11 rupees, as long as the country did not test the N Weapons. Then prices jumped sharply due to the peace sanctions imposed, the rupee rate increased, and the pastries already started to cost 15 rupees. N weapon? Is it worth it? This is a question of political ambitions. On the other hand, it is the technology of the last century of the 30-40s, which continues to keep the world in awe of the universal doomsday. Well, what else do people in the world understand that using these weapons means the end of everything.
Now, are countries developing missiles to shoot down military satellites? The question is why? Well, these are already questions not related to agriculture.
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Yup, good packaging, quality goods, the right advertising and the trick is done. You can create in each region, district, village its own special product, as is successfully done in j.a.pan. There in every prefecture there are unique sweets, specialties of regional cuisine, regional desserts. Of course, we are far from them, because we need to change consumer psychology. It is necessary to learn how to produce high-quality goods, pay attention to trifles, not sell non-conditioned goods, be able to keep the brand name. And do not drop it, here and there. Somehow I remember, I bought a juice, opened it and the juice does not go... I opened the cardboard box... and I was horrified...
... a swollen rat swam there... since then I have stopped buying juice in cardboard boxes. Once in black bread, I found instead of prunes - stone, then hair, small iron shavings... well, brothers... so it is impossible. It causes a steady feeling of disgust. n.o.body will give senseless compensation to appeal to the economic court, since such production companies belong to large clans. But I don't want to buy anything at all.
We should have total control over product quality, then we can win the hearts of our consumers. If they eat our products, they will be healthier. In addition to being good for karma, it also brings credibility to the brand. Which means it increases profits.
So let's see what you presented to us...
Here is the fruit candy and berry marshals "Karakot". From black currant, gooseberry, raspberry, sea buckthorn, apples and pears. Combined raspberry pastille with interspersed pumpkin and sunflower seeds, pear pastilles with almonds, apples pastilles with pistachio and walnuts. A mixture of marshmallow of apple and sea buckthorn, pear and mint. A little sour, not as attractive in appearance as with protein, but natural.
Pastila from apple with protein. The look is attractive, the color of coffee, the bars look appetizing, it tastes a little tart, a little sweet, the depth of taste, good texture, long aftertaste.
Flour from mulberry. In paper bags, 450 grams.
... and also of the same design, on a turquoise background, an oriental pattern was created with thin gold and silver threads. On the reverse side of the package, information was given that an increased concentration of iron in mulberry, flour is considered a good antioxidant, normalizes the heart, restores metabolism in the human body. Flour can be used as an additive for soups, sauces for meat dishes, add as a filling for pies. The best combination with walnut, black currant, cream, blackberry, lemon, oatmeal.
Right there in the bags, peeled walnuts, the remaining local variety, it is more tart, with natural healing properties. We have not yet learned to benefit from natural products. Make recycled products from them. For example, natural nuts, for 1 kg ask 10 dollars, but 1 kg of marzipan already costs 50 dollars! Feel the difference if it is culinary. If you make candy out of it? That already for 100 grams the price is about 20 dollars.
We have wonderful, organic fruits and berries, they can be dried in the sun, using the right technology, so that they do not rot, you can buy selected varieties of cocoa beans and produce wonderful candies. Dry fruits in chocolate. The process of creating new types of chocolates, filling them, design forms and labels, a very exciting process, you can also make chocolate bars. Better, not sweet and cheap plastic. But alas... manufacturers, manufacturers of modern candy factories, have chosen the way of saving, they use not high-quality raw materials.
In principle, if we were to unwind, then we could open our mini - candy factory. In general, the ideal sword of my great-grandfather, was the creation of an oriental sweets shop, where sweets from all regions would be presented, the Silk Road pa.s.sed along gleye. On the first floor, sweets, on the second drinks, tea, sherbet, juices, herbal infusions. At the third library with topographic maps and maps where the Silk Road pa.s.sed with a 3D model of the entire Silk Road region and a display of all roads, paths, directions, which they traded - import - export, bazaars, trade infrastructure. What is interesting in j.a.pan is a private Silk Road Inst.i.tute, in China, Iran, Turkey, even we have a branch of the Chinese Silk Road Research Inst.i.tute. But they are not at all engaged in the popularization of knowledge, information on it, none of the general public at all are aware of what they are doing there.
That is, in fact, knowledge is cooked in its own juice, only for the elect. Instead of sharing them with everyone, as was customary in the caravanserai on the Silk Road. But alas, for some reason, these research inst.i.tutes hold this unique and very interesting information only for scientific purposes. And so we would have our own history club. On the fourth floor there would be a Silk Road Cultural Heritage Research Center equipped with databases with digital maps, with access to satellite imagery and old maps, books. Enthusiasts could carry out their research, conduct master cla.s.ses on the study of the culinary Silk Road, the study of farming methods in the region, the development of trade. An interesting direction, but for some reason it still remains forgotten. Those who can do, do not do, who wants can not. The usual eastern paradox. Well, we could do it in the future if we reach a steady and stable income! We can succeed...
Right there in bags, peeled nuts - sweet almonds, you can also sell flour and marzipan in layers from it, 1 kg is about 60 dollars. Peeled pumpkin seeds, in principle, they can be sold in the form of casinaks, that is, pressed bars with honey, peeled seeds of watermelon, melon, sunflower, pistachio.
In bags of 450 grams of dry fruit - plates of persimmon, peach, grapes, berries of raspberry, black currant, grapes, cherries, plums, mulberries. As a mixture, and for each individual species. With the indication that they can be used both in the form of compotes and in baking.
Immediately in small boxes of 350 grams - "Hashtak" is an apricot, inside is honey, three berries of dried grapes, a walnut kernel or pistachio, and dried figs, Persian, it is smaller and sweeter, and inside is almonds and pistachio. Gift Set The price is 15 dollars. This is the option that will go to Chendu, and the usual one in a sachet just for the domestic market for $ 3. Ours is poor mainly. Although the country is rich, that's amazing...
In beautiful gla.s.s jars of 250 ml each - bekmes from boiled mulberry juice, pears, grapes, black currants and persimmon, right there are 350 ml jars of irish, with the same berries, only the cake of them was added to the boiled juice. The price for bekmes for the foreign market is 10 dollars, for the domestic market 2 dollars, respectively, 15 and 4 dollars.
The time has come for sumalak, now the manufacturer breaks the usual technology and adds food dyes, sugar, citric acid and instead of benefiting in the fight against the spring avitaminosis of the human body, it starts causing harm to the stomach, contributing to the development of a stomach ulcer. This year we boiled only three boilers of 100 kg each, one of which we ate ourselves. So all we have for sale is only 400 cans of sumalak 500 ml. If it is organic, it is not stored for a long time, a maximum of 10 days.
Since the benefits or harms of amber sugar have not been fully studied, we presented only 50 boxes of this sugar, since the process of obtaining it is time consuming, we managed to get the price for 1 kg at $ 25. Let's see how he will leave. In principle, doctors say that he does not have negative properties, and positive ones are insignificant, but cooks like the savory taste of sugar.
Carrot jam with honey in jars of 350 ml, the price for a foreign market is $ 10 and 1.5 for a domestic one. It looks like gold coins, popular with tourists from China, South Korea... and surprisingly from Russia.
By the way, marshmallow with apple protein, we decided to pack 50 grams for $ 3 and 300 grams for $ 20 each. Normal and gift look.
Then here we go to visit other countries, and how to get a good gift? If you buy industrial, it is not tasty, and if not industrial, it does not look.
Although two local firms have recently appeared, ours, which produce organic dry fruits, are beautifully packaged, but again, alas, only one part is organic, and the other is all with added sulfur in order to give brightness, dried fruit skin, the so-called marketable condition.
To buy high-quality chocolate from Belarus or Switzerland is somehow strange, since they expect a gift produced in our country.
But our products just fill this white spot in the gift sector of sweet desserts!
Pastille will buy from you as agreed upon at 6 dollars 50 cents per 1 kg. The cost of production is only 3 kg of apples, after uvarka it turns out about 1 kg 200 grams of weight, apples cost 9 cents per kg, egg whites per piece 6 cents, firewood or electricity about 1 dollar, that is, the total price is less than 2 dollars per 1 kg.
Profit of villagers 5.50 cents. Since this village is included in the national park, it is subject to the law on the support of ethnographic minorities, the creation of new jobs, so the villagers are not taxed, and we who cooperate with them we will pay sales tax not 11 percent but only 9! I was lucky that in connection with the economic reform that had begun, we abolished the 48 percent sales tax on the Internet, otherwise it would be a complete a.s.s!
Dried berries will be packed in 100 grams, and the price will be 50-70 cents. Emphasis should be placed on their use in desserts and baking. And also that they have a healing effect, providing them with drillings about calories, content, as well as beneficial properties and contraindications.
Sunflower seeds peeled 200 grams 70 cents for the domestic market.
Almonds I think it is better to sell peeled, in 100 gram packs, the price for 2 dollars. Marzipan ma.s.s, for 1 kg - 8 dollars, three dollars lower than the market price, also for the domestic market.
Pistachios and marzipan from it 1 kg - 15 dollars. Pistachios peeled in 100 gram packs for $ 3.
Flour from a mulberry - for 500 grams - 6 dollars.
Beckmes jar in 450 ml - 5 dollars, Irchal - 7 dollars. Need to advertise as a useful bio-supplement.
Sumalyak distribute free of charge as a marketing move on March 21! And so sell 1 liter jar for $ 4.
In the spring, we will sell and lash pumpkins, the price of $ 3 will be very good for restaurants. We have already agreed on a pre-delivery.
My cousin called me this morning and said that the online store is ready for the beginning of its activities, it remains only to post photos of the goods. Our online stores, alas... who work not through the Internet but through cell phones... alas, they have a weak link in the form of guys and girls from call centers.
They sometimes get tired of responding to a greater number of orders and begin to lie that the goods are not in place, that is, they are not interested in increasing customers and sales... so the consumer goes to other online stores. But since the system of hiring people who answer the phone alone, the same problems appear there.
There is no service to monitor the quality of work of callas, due to savings. Therefore, some customers dissatisfied with the service goes. This should be taken into account by us. But as the cousin has shown, we will not have a call center and phone orders only via the Internet. This will simplify the ordering procedure and reduce the cost of staff.
Here is a new product for our region sublimated dry fruit. So in the shops and x and not very bought up, but this is understandable 200 grams costs like 2 kg. Here the townspeople save on everything, and rich hedonists do not buy domestic products, preferring to buy foreign brands.
They have the opportunity and then 20 times a year to go to the EU and the States... clans... they have a lot of money, hundreds of millions of dollars, billions, tens of billions of dollars and private jets. These are not ordinary people who live from paycheck to paycheck.
Sometimes, for inexplicable reasons, wages can be delayed by 5-10 days and sometimes by a month or two. Then here comes another a.s.s. Since prices are very high, utility payments increase three times a year, and there is almost no acc.u.mulation in banks. Then people have to take debts to survive. And inflation, in the meantime, eats unpaid wages. Historically, on April 1, we have to pay taxes, so there is usually no money in March and April... and when they begin to collect one technical culture, then the dollar begins to rise and a couple of years ago cash disappeared from the city. Since for them and bought this technical culture. But the last two years, thanks to economic reform, the situation has improved. Now cash in the city is enough despite the seasons of the year.
It is better to use sublimated products in cooking - raspberries, strawberries, blueberries, gooseberries, mulberries, pears, persimmon, apples, cherries, cherries, watermelon. So in supermarkets they go slowly. In specialized stores sell for 20-30 bags for 1 month. The price of 200 grams costs 3.31 dollars. Cost of about 1.2 dollars. But in order to recoup the equipment and other expenses, sales per month must be at least 2000 packs...
Thanks to Fang, I still have working capital left either as I thought $ 25,340 and as much as $ 32870. There is an opportunity to earn tomorrow - the day after tomorrow, if you take a truck, then buy not 700 kg, for example, 2-3 tons... there will already be a good profit. There is a saying "to go to the mountains of Light and not to eat dry fruits, it means not to go there"!
An application for a grant for rural development and the creation of new jobs there, Dara has already sent to UNDP, now it remains to wait another 2 months to find out if the application will pa.s.s or not? 50,000 dollars would be very useful for investing in its business and villagers. It would then be possible to create new tourist routes. Create new jobs for 20-30 people! Maybe more!
Hey, grandson, Dara, see how I was able to build my house for $ 10,000. Put in the yard some funny blue houses, a dry closet! A satellite dish was placed on the roof. It's a pity that we, as in the EU, cannot put satellite Internet, only 50 Euros rent a channel per month, but alas... so only the mobile Internet does not catch the Internet only at alt.i.tudes from 900 meters and the navigator is silent from foreigners. They want to go on Facebook they have to climb up the hill for 10 minutes to send a message, but it is only from 6 to 9 in the morning, and for some reason from 9 in the morning you have to go further to the mountains, the signal starts to appear only from 1500 meters.
Before them you need to go to the mountains for an hour and a half. Once up in the mountains, on the second day, the tourists already had legs in b.l.o.o.d.y blisters, it was necessary to bring another shoe. But local residents take these 1,500 meters in 10 minutes and rise to the mountains in galoshes.
Urban what to take with them?
So we brought new beds. TV, made repairs to the kitchen, so that we can receive guests. We have already created your website, signed a contract with a tour operator in Big AN, so that it transports its tourists to us. Things are getting better, thank you, Dara you!
By the way, I adapted a collapsible house for the local history museum...
But at the expense of the museum I now remembered the s.p.a.ce museum in Hyderabad, at the National s.p.a.ce Agency of India, can something like this be done in your country?!
What are you doing? Why do we need this?
We will have a small museum.