Charity That Boss Pei Understand
Chapter 1440: Charity That Boss Pei Understand
Translator: Atlas Studios Editor: Atlas Studios
The more Meng Chang deduced, the more he felt that it made sense!
First, he could confirm that this was definitely not a simple charity event.
That was because the contents of the event this time had been planned very clearly and clearly. If it was purely charity, he would do it directly. Even if he wanted a good reputation, he would only spend more money on publicity. There was no technical content here. There was no need to use Meng Chang.
However, Boss Pei had made additional requests on this basis. That meant that Boss Pei must have a deeper meaning!
Boss Pei emphasized again that this deeper meaning was not to make money.
That must be for a bigger, long-term, and positive goal.
Coupled with his in-depth analysis of the business field, Meng Chang gradually restored the final effect that Boss Pei wanted to achieve.
"In other words, Boss Pei thinks that Tengda’s one company is too thin and inefficient."
"I heard that Tengda seemed to be insisting on doing charity previously, but it did not attract much attention. It was quite effective, but Boss Pei’s character would definitely not be satisfied."
"It’s not that Boss Pei is greedy for these superficial fame. The main reason is that Boss Pei cannot accept such low efficiency. If we develop at this rate, when will we be able to push charity to the entire country?"
"This charity event should be considered a bold attempt by Boss Pei."
"Charity might be a good thing, but it also requires efficiency. To put it bluntly, inefficient charity can be regarded as a waste of resources."
"For example, when he gave a high-level milking bull to an ordinary poor person, his original intention was for him to be a milk farmer on his own. However, a few days later, he had already killed the milking bull to eat meat. This is a kind of inefficient charity. Not only did it not help the needy, but it also caused resources to be wasted."
"Of course, you can’t blame the poor for being short-sighted. As the saying goes, one’s ambition is short when they are poor. Poverty often restricts one’s horizons and makes people narrow and blind. That’s why it’s very easy to do something like ‘burning the zither and cooking the crabs’."
"Most of the time, the initiator of the event has to set a reasonable and perfect rule. It’s just like a game. The designer has to balance the rules and freedom. If they only emphasize freedom but not the rules, the game will definitely become very chaotic."
"Boss Pei is a game designer. Of course, he knows this very well."
"The more you want to do charity seriously, the more you have to do charity well."
"If the so-called charity is to spend huge sums of money in poor areas and then post the photos on the internet, it would be meaningless."
"This itself is indeed a form of charity, and it is indeed more meaningful than donating a single cent. However, this behavior is ultimately for yourself. Whether it is for reputation or to satisfy your own love, your first goal is not to truly do charity and help the poor."
"True charity should be extremely efficient. Only then would we not waste limited charitable resources."
"On the other hand, it would only be sustainable if we make use of charitable resources efficiently. That would continue to expand the scope of charity and benefit more people. Therefore, we have to pay attention to
"What kind of plan does Boss Pei want me to come up with?"
"Hmm… First of all, it would be best for many companies and individuals to actively participate. If you want to do this, you have to give them some benefits other than economic benefits. That would be able to fully mobilize their enthusiasm."
"After all, not every company puts social responsibility first like Tengda. Survival problems are still an urgent problem for many companies."
"Secondly, the publicity effect of this project must be good in the poor rural areas that it covers. The publicity effect must be bad in the Internet and irrelevant fields. In other words, it must be done in real life and not seek false reputation."
At that thought, Meng Chang could not help but feel enlightened.
He understood, he completely understood!
He had to admit that Boss Pei was Boss Pei. Not only was he unique in business, but he could also find a way to do charity!
What was very interesting was that Boss Pei emphasized social benefits in business. It was a win-win situation for manufacturers and consumers. When it came to charity, he emphasized a certain commercial attribute. He used business thinking to maximize the efficiency of charity.
This focus was very interesting.
This was completely different from some people saying that "business is the best charity".
If one had to be stingy, there was nothing wrong with the saying that ‘business is the best charity’. That was because business could promote economic development and employment. With employment opportunities, people’s income would increase. Naturally, they would spend and build a positive cycle in an area.
The economy of the entire area had developed because of business. Naturally, the living standards of the people in the area had improved. They had also achieved the goal of getting out of poverty. It could be said that business and charity had the same effect.
However, the problem was that for this matter, it could not only depend on what he said or did.
If he were to say that ‘business is the best charity’ and put a saintly coat of ‘charity’ on himself to earn money, emphasize one-sidedly and exaggerate the positive meaning of companies in promoting economic development in the region, and stretch his profitable hand towards the vegetable basket of ordinary people and the interest on borrowing from young people, not directly create value, but through the platform’s monopoly and advocating consumerism for profit, not mentioning the bad things that companies did to social stability, distort the values of young people, and the negative impact brought about by this, it would still be very difficult to be convinced no matter how high-sounding these words were.
However, what Boss Pei was doing now was obviously completely different.
For some companies, charity was a cover, and business was a goal. For Boss Pei, business was a means, and charity was a goal.
There seemed to be some similarities between the two behaviors on the surface, but they were worlds apart in terms of nature.
After thinking about this, Meng Chang had a general idea of how to do this plan.
He returned to the advertising and marketing department and immediately began to formulate a plan.
"The charity event this time is still mainly based on the content arranged by Boss Pei. In other words, it is to give meat, eggs, milk, and other resources to the primary school students in the poor area. On one hand, it is to ensure the nutrition they need to grow. On the other hand, it is also to maintain their parents through this method to reduce the possibility of these children dropping out of school."
"However, on this basis, we have to raise funds to the outside world targetedly so that more companies or individuals can participate in this event. We can use Tengda’s link to make better use of this money."
"We have to set up a charitable organization or a charitable organization. However, this is easy. Tengda has a special position in Jingzhou and is a good deed. It is very easy to apply for it."
"Any company or person who pays to join this charity organization or charity organization must have certain benefits. That is, Boss Pei said that there must be a little business rules. Otherwise, it would be very difficult for pure charity to achieve higher economic benefits."
"For example, companies that participate in this charitable event can develop deep cooperation with Tengda on the basis of their high quality and reliable brand?"
"Those who participate in this charitable event would be able to obtain some additional preferential treatment when purchasing Tengda products or using Tengda services?"
"There might be many types of charity projects. We can compete and improve quality and efficiency?"
"We can even consider supporting the poor in the future? We can find sales routes for some high-quality produce in the poor mountains?"
"Yes, we still have to finalize these details. We can think of a more suitable name and show it to Boss Pei later."
"When the time comes, I’ll definitely be the first to fork out money to support this charity event! Of course, I can’t donate all the money. I have to leave some money and continue to generate money."
"As long as I continue to use the money I earned to do charity, Boss Pei should not pursue the matter. After all, even though I earned unfairly, it did not affect ordinary people. I earned it from big companies and gamblers. It might not be very glorious, but it should not be a problem to use it for charity, right?"
"Perfect!"
Meng Chang found a direction to work towards again and began to plan seriously.